How Twitter lost famous users

The most popular Twitter accounts have been quiet for a while, and this could be worse when the platform belongs to Elon Musk.

Hollywood stars in a selfie at the 2014 Oscars. Photo: Twitter/TheEllenShow.

In April 2009, actor Ashton Kutcher challenged CNN to the race to become the first account to reach one million followers on Twitter - the social network was only three years old at the time. Kutcher said he would knock on CNN founder Ted Turner's door if he won.

When Kutcher livestreamed the celebration after winning, other celebrities started joining Twitter, causing the platform's traffic to skyrocket, leading to system crashes.

Thirteen years later, Twitter has become one of the global hubs for news, politics and culture. However, many celebrities only treat Twitter accounts as an advertising tool, or have stopped using them altogether. This is not the end for Twitter, as there are still about 229 million people using Twitter every day, up from 217 million three months ago.

However, billionaire Elon Musk is not wrong to question "is Twitter dying?" back in April. At that time, he posted a list of people with a large following like Taylor Swift, Justin Bieber but almost no longer interacted on the platform.

Data from Social Blade, a social media analytics site, shows that the 10 most followed Twitter accounts, excluding Musk, had 35% fewer posts in the first four months of this year than in the same period in 2018. Only Elon Musk and former US president Barack Obama increased the number of posts at this stage.

Musk is said to be unlikely to reverse this trend.

Washington Post interviews with 17 celebrity reps and consultants show that Twitter is viewed as a high-risk but low-performing platform for A-list artists. That's where statements get caught. so politicized that many people do not want to participate anymore, but assign the task of posting to subordinates or the management company.

Many celebrities turn to Instagram and TikTok, which offer more responsive and secure video tools that allow unwanted interactions to be blocked in a variety of ways.

Twitter declined to comment, but emphasized that many stars are still active on the platform.

Musk, which is planning to buy Twitter for $44 billion, pledged to relax restrictions on speech on the platform if the deal goes through. Even so, this is still difficult to keep the most popular characters on the platform.

Under former US President Barack Obama, Twitter attracted many top stars to share, comment and reveal life behind the red carpet.

The height of the "Twitter star" era was in 2014, when Oscar presenter Ellen DeGeneres stepped forward to pose with Meryl Streep. This is essentially a scene staged by Twitter's television collaboration team. Bradley Cooper suddenly grabbed the phone and a series of A-listers joined in the photo. DeGeneres' post then broke the record for most shares on Twitter.

But also in the 2010s, two events happened. The first is the rise of Instagram after being acquired by Facebook in 2012. The platform offers a way to engage fans with images without using words like Twitter. Second, the 2016 US presidential election polarized Twitter, as news related to candidate Donald Trump began to overwhelm other trending topics.

Twitter began to be promoted as a news app and was re-categorized on the app store, from social networking to news. However, entertainers balked at plunging themselves into online speech and the news cycle.

Many famous faces have left Twitter one by one, such as singers Lizzo, Ariana Grande, or limited their presence with lackluster promotional activities. There are some exceptions as comedian Leslie Jones and actress Anna Kendrick often express interesting personal views. However, Twitter in general is no longer a place where people can view life in Hollywood through colorful lenses.

Bringing the stars back to Twitter is one of the ways to start the plan to grow the social network as Musk envisioned, but it is not an easy thing.

According to Jamin Jamming, a media manager, using Twitter will only make stars appear to be unambitious, unless they are political activists or media insiders. "The attraction of many celebrities is their looks. But their make-up, fashion sense or style is not conveyed through Twitter," he said.

"To be successful on Twitter, you have to be smart, control what you share and can keep up with the trends of the times. But interacting and communicating with people on this platform is very difficult," Wynter said. Mitchell-Rohrbaugh, celebrity strategist, commented.

Compared to the risks, the benefits that Twitter brings are not outstanding, especially when placed next to other major platforms.

"If you look at the inner motivation that Twitter can provide, like you're a celebrity promoting the latest movie, the platform doesn't have smart built-in features to suggest people buy tickets," Kai said. Gayoso, head of digital at talent agency Range Media, said. Social media consultant Kendall Ostrow also said that it is very difficult for celebrities to make money through Twitter.

Many celebrity account managers cite the platform's failure to tackle harassment or abuse as the main reason they quit Twitter. While Instagram and Tiktok have sophisticated comment filters, Twitter offers little to no control. Until recently, "healthy conversations" were made part of the company's mission.

"The cost of self-expression on Twitter is too high for stars," one user commented after Musk posted a comment that the celebrity was inactive on the platform in April. Comedian. Famous Kathy Griffin later expressed agreement with this statement.

"If Musk buys Twitter, this social network will be the last place I advise a star to invest. Everything related to Musk will become complicated," Lix Stahl, president of In Haus once worked. work on campaigns for Grande and Jay-Z, says.

Via Washington Post

Bài đăng phổ biến từ blog này

Greatest muscle cars of all time

Because it is a genre that enthusiasts are passionate about, you are bound to generate some criticism when compiling a list of the 7 greatest muscle cars of all time. However, we stuck its neck out to do just that. Some enthusiasts trace the history of muscle cars to the 1949 Oldsmobile Rocket 88. But the heyday of this genre ran from 1965 to 1970 before collapsing under the weight of higher gas prices, more stringent exhaust emissions regulations and soaring insurance costs. What is a muscle car? There isn't a settled definition, but most experts agree it's a smaller, 2-door car powered by a high-displacement engine typically found in a larger, full-size sedan. Some argue that pony cars, such as the Ford Mustang and Chevrolet Camaro, aren't muscle cars at all, but for this list, we chose not to make that distinction. Manufacturers engineered muscle cars for straight-line speed, inspiring more than an occasional Saturday night drag race between traffic lights. Neither built...

100 cụm động từ tiếng Anh phổ biến nhất kèm ví dụ minh họa

Trong quá trình học tiếng Anh, cụm động từ (phrasal verbs) là một trong những yếu tố ngữ pháp khiến nhiều người học cảm thấy khó khăn. Tuy nhiên, việc sử dụng thành thạo các cụm động từ không chỉ giúp bạn giao tiếp tự nhiên hơn mà còn thể hiện sự hiểu biết sâu sắc về ngôn ngữ này. Bài viết này sẽ giới thiệu 100 cụm động từ thông dụng trong tiếng Anh, giúp bạn nắm bắt được cách sử dụng chúng trong các tình huống giao tiếp hàng ngày. Hãy cùng khám phá và mở rộng vốn từ vựng của mình qua những cụm động từ này nhé! Add up - Cộng lại, tính tổng Ví dụ: The numbers don’t add up; there must be a mistake somewhere. Ask out - Mời ai đó đi chơi Ví dụ: He finally asked her out to dinner after months of hesitation. Back up - Hỗ trợ, sao lưu Ví dụ: Can you back me up during the meeting if I forget something? Blow up - Nổ tung, phóng đại Ví dụ: The balloon blew up when he filled it with too much air. Break down - Hỏng hóc, suy sụp Ví dụ: Our car broke down on the way to the airport...

5 Classic Muscle Cars That Are Still Cheap Today If You Can Find Them

A classic muscle car is the dream of young car enthusiasts to this day. For anyone in the market to purchase a new, vintage muscle car, options might seem somewhat limited. The divide between high-end options and the realities of the typical car-buying budget quickly comes into focus. This can be immensely frustrating for someone scoping out the market for an old classic that hasn't been in production for decades. While there's a huge resale space for a contemporary Honda Civics, and buyers are therefore able to be a little picky with their choice, finding a vintage muscle car that matches your specifics is a little tricky. Fortunately, the range of excellent models that remain out there for a discerning buyer is fairly wide open. Cheap options abound in the marketplace for those that are willing to be patient and put in the work to research and identify great examples. These are some classics that any buyer should keep their eye out for when looking to buy a fantastic vintage ...

1967 Chevrolet Camaro

The Chevrolet Camaro is an American automobile manufactured by Chevrolet, classified as a pony car and some versions also as a muscle car. It went on sale on September 29, 1966, for the 1967 model year and was designed as a competing model to the Ford Mustang. The car shared its platform and major components with the Pontiac Firebird, also introduced for 1967... 1967 Chevrolet Camaro

Tác hại của việc cho trẻ học tiếng Anh sớm và những điều cha mẹ cần lưu ý

Ngôn ngữ không chỉ là công cụ giao tiếp mà còn đóng vai trò quan trọng trong việc hình thành tư duy, sáng tạo và thể hiện bản thân của trẻ. Tuy nhiên, việc cho trẻ học tiếng Anh quá sớm, nếu không được thực hiện đúng cách, có thể mang lại nhiều tác hại hơn là lợi ích. Bài viết này sẽ phân tích những tác động tiêu cực của việc học tiếng Anh sớm và đưa ra những gợi ý để cha mẹ hỗ trợ trẻ phát triển ngôn ngữ một cách cân bằng và hiệu quả. Tác hại của việc học tiếng Anh sớm 1. Cản trở sự phát triển tiếng mẹ đẻ Tiếng mẹ đẻ là nền tảng để trẻ phát triển tư duy và giao tiếp. Khi trẻ học tiếng Anh quá sớm, đặc biệt từ những nguồn không chuẩn (như tài liệu không được thiết kế phù hợp hoặc giáo viên không phải người bản ngữ), khả năng sử dụng tiếng Việt có thể bị ảnh hưởng. Trẻ phải phân bổ thời gian và năng lượng cho cả hai ngôn ngữ, dẫn đến việc giảm thời gian khám phá, vui chơi và phát triển tiếng mẹ đẻ. Điều này có thể khiến trẻ chậm phát triển từ vựng, ngữ pháp và cấu trúc câu trong tiếng V...

Sử dụng trí tuệ nhân tạo để bảo vệ các ngôn ngữ thổ dân: Hy vọng cho sự đa dạng ngôn ngữ

Trong bối cảnh toàn cầu hóa và hiện đại hóa đang diễn ra mạnh mẽ, sự đa dạng ngôn ngữ trên thế giới đang đối mặt với nguy cơ suy giảm nghiêm trọng. Theo các nghiên cứu gần đây, gần một nửa trong số hơn 7.000 ngôn ngữ đang được sử dụng trên toàn cầu có nguy cơ biến mất vào cuối thế kỷ này. Trong số đó, các ngôn ngữ thổ dân, vốn là di sản văn hóa quý giá của nhiều cộng đồng bản địa, đang chịu ảnh hưởng nặng nề nhất do các yếu tố như thực dân hóa, toàn cầu hóa, đồng hóa văn hóa cưỡng bức và sự suy thoái môi trường. Tuy nhiên, một tia hy vọng mới đã xuất hiện khi các nhà nghiên cứu bắt đầu ứng dụng trí tuệ nhân tạo (AI) để bảo vệ và phục hồi những ngôn ngữ này. Bài viết này sẽ khám phá cách AI đang được sử dụng để bảo vệ các ngôn ngữ thổ dân, những thách thức liên quan và tiềm năng của công nghệ này trong việc duy trì sự đa dạng văn hóa toàn cầu, dựa trên bài viết từ Phys.org ngày 12 tháng 5 năm 2025. Nguy Cơ Biến Mất Của Các Ngôn Ngữ Thổ Dân Ngôn ngữ không chỉ là công cụ giao tiếp m...

Elon Musk likens lithium batteries to a new type of petroleum

Billionaire Elon Musk believes that energy security is important to the country and that lithium batteries can be viewed as a type of oil. Lithium batteries are widely used in electronic devices and electric vehicles. On July 13, David Sacks, founder of social network Yammer and former COO of Paypal, wrote on Twitter: "What is clear this year is that there will be no security without energy autonomy." Sacks refers to the troubles related to energy problems that many countries around the world are facing. Elon Musk replied: "Definitely. Lithium batteries are the new type of petroleum." Musk's comment received the support of many social media users, attracting more than 26.5 thousand likes and nearly 2 thousand retweets. This is not the first time the US billionaire has affirmed the importance of lithium battery technology. In April, he said on Twitter that "Tesla can get into lithium battery refining and mining because its price is going crazy." He cite...

WikiHowBlog

Tìm kiếm Blog này