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Meta's record damage stems in part from Apple's policy change, but they're not the only corporation affected. A person holding a phone with the Facebook logo and parent company Meta. Photo: Reuters Apple's ambitions to create a more private network environment could have a serious impact on Internet businesses that specialize in profiting from online advertising. This risk is reflected in the financial report published by Meta on February 3. In it, the parent company of Facebook said that the privacy feature introduced by Apple in iOS last year could cost businesses about 10 billion USD. Coupled with the first drop in daily users since 2004, the dismal news sent Meta's shares down 27% in value and cost the company $230 billion in market capitalization, a record market cap. US stocks. Meta CEO Mark Zuckerberg said Apple's adjustments and new privacy regulations in Europe represent "a clear trend that there is less and less information available to implement ...