Salesforce and Google Cloud team up to bolster AI offerings

Salesforce (NYSE:CRM) and Google Cloud said they are expanding their collaboration over AI, data and CRM.

Salesforce Data Cloud + Google BigQuery

The new integration between Salesforce Data Cloud and BigQuery will help companies to easily create unified profiles of their customers.

The companies said they will provide customers with data access across platforms and clouds, akin to having their data housed in a single location — with zero-copy or zero-ETL (Extract, Transform, Load) which can reduce the cost and complexity of moving or copying it while maintaining governance and trust.

Salesforce Data Cloud + Google Vertex AI

Salesforce and Google Cloud, a unit of Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), added that the integrations between Data Cloud and Vertex AI will enable customers to bring their own models from Vertex and use them across the Salesforce platform, for the specific needs of their businesses – such as predicting buying behavior or churn likelihood – across their Salesforce Customer 360 data.

Salesforce and Google Cloud are teaming up to help businesses leverage data and AI via a new strategic partnership.

Announced this morning, the partnership will allow companies to use their data along with custom machine learning models to anticipate their customer's needs, execs from Google and Salesforce said. The tie-up spans products and services including Google's BigQuery tooling, Salesforce's Data Cloud and Vertex AI, Google's fully managed AI platform.

"This really allows us to democratize AI so that customers get choice on which AI they want to use," David Schmaier, Salesforce's chief product officer, told TechCrunch in a phone interview.

It's the second such major partnership between Google and Salesforce in recent years. The first, inked in 2017, was largely analytics- and big data-focused. The companies subsequently expanded that original agreement, deepening their data sharing collaborations and building AI-infused customer service experience and marketing tools.

The move makes sense for Salesforce on its journey to reposition itself as a "data company." Over the past several months, Salesforce has introduced new generative AI tools including EinsteinGPT, an AI assistant for customer relationship management (CRM) tasks like drafting emails, and SlackGPT, which answers natural language questions about a company's Slack content, servers and channels.

Salesforce is also investing in the broader generative AI ecosystem, no doubt hoping to sniff out the next hit that might bolster its expanding product portfolio. Salesforce Ventures, the company's corporate investment arm, this March launched a $250 million fund aimed at what it calls "responsible" generative AI startups.

As for Google, the renewed partnership with Salesforce puts its big data analytics and AI services front and center -- which isn't insignificant considering Salesforce's customer base of over 150,000 organizations.

Google Cloud's arguably in a position of strength, having just two months ago reported its first profitable quarter. At the same time, the company remains third in the U.S. cloud infrastructure market, behind Amazon and Microsoft.

"From our point of view, this partnership brings two very large ecosystems of data together and makes it much simpler and easier for customers to get value," Google Cloud CEO Thomas Kurian told TechCrunch in an interview.

In terms of what the new strategic partnership will accomplish concretely, Google and Salesforce plan to launch an integration between Data Cloud -- which is essentially a sophisticated data integration layer and BigQuery that'll enable companies to more easily create unified profiles of customers. The integration will provide companies with access across portions of Google and Salesforce's platforms and clouds, akin to having their data housed in a single location.

Elsewhere, new connectors between Data Cloud and Vertex AI will allow companies to bring any AI models they've trained or fine-tuned in Vertex across the Salesforce platform. Companies will be able to train and retrain models on customer data from Salesforce, ostensibly streamlining the model development process.

How might companies actually use the new integrations and connectors? Salesforce provided a few examples in a memo ahead of today's announcement.

A fashion retailer, for example, could connect CRM data like customer purchase history and service interactions with non-CRM data, such as social media sentiment, to deploy a custom AI model that predicts a customer's likelihood to buy certain types of clothing based on the data. Or a financial institution could combine CRM and non-CRM data with an AI model to anticipate a customer's spending habits and investment preferences.

So, will Google and Salesforce customers actually bite? That's the perennial question. But Kurain and Schmaier seemed confident in the robustness of the new cross-platform offerings.

"Our general view is, these AI models are going to get richer and richer and much more sophisticated," Kurian said. "The result that we're trying to enable is productivity and efficiency for people doing work, and then, secondly, integrating all the information to make better decisions."

The Data Cloud and Google Vertex AI integration will be in pilot starting July 2023 and generally available in October 2023, Google and Salesforce say. As for the Data Cloud and BigQuery integration, it'll enter pilot in October 2023 and GA in February 2024.

Bài đăng phổ biến từ blog này

The Evolution and History of the Muscle Car

1964 Pontiac GTO The muscle car is one of the most significant innovations ever created by American vehicle manufacturers. Throughout their over 70-year history, starting in the late 1940s and continuing into today, these cars have cemented their place as a central piece of American culture. While most car enthusiasts view the 1960s and 1970s as the muscle car glory days, these vehicles pushed through challenges and manufacturers continue producing exceptional models in the present day. If you love cars and driving, you'll want to learn more about the most famous muscle cars, their origins and their rich history. You may also be interested in finding out answers to common questions about them. Origins of the Muscle Car The first American muscle car debuted in 1949, with Oldsmobile offering the Rocket 88. This car featured a lightweight body built from the Oldsmobile 76 and a high-compression overhead valve V8. This combination of a roaring engine and a light body made the vehicle t...

Cortana will stop working on Windows

Hi! I'm Cortana The eight-year-old virtual assistant Cortana on Windows is about to stop working, after Microsoft launched a series of new AI applications. On its support page, Microsoft says it is "making changes to Windows that may affect Cortana users." By the end of 2023, this virtual assistant will no longer appear on its operating system as a standalone application. Cortana first appeared on the Windows Phone mobile operating system to compete with Google Assistant or Apple Siri. Microsoft later expanded the assistant to other platforms, including Android and iOS. Since 2015, Cortana has been deeply integrated into Windows 10 and the Microsoft product ecosystem, supporting users in tasks such as scheduling, tasks, and voice email. According to Microsoft, the change with Cortana will first affect apps in Windows. Other platforms such as Outlook mobile, Teams mobile will still use this virtual assistant. Cortana's death announcement comes after Micorosft introduce...

Netflix gets user reaction when blocking account sharing

Netflix to Make Changes for People Who are Sharing the Same Accounts A lot of users decided to cancel the service after Netflix no longer allowed account sharing in more than 100 countries. Every three months, Brandy Andersen loads her clothes, kitchen supplies, fans, and a small TV into her car to travel to a new city. Her job as an emergency nurse makes her travel frequently between New York, Boston and Washington, as well as remote parts of northern California. Meanwhile, her Netflix account is registered at her home address in the state of Georgia, thousands of kilometers away. Andersen is one of many longtime Netflix customers who are angered by the account sharing block, which began in place in the U.S. last week. After years of encouraging account sharing with each other, Netflix is asking users to set a location, like a subscriber's home address. When logging into an account at this location, anyone can use the account. If the user enters the account from another location, ...

Greatest muscle cars of all time

Because it is a genre that enthusiasts are passionate about, you are bound to generate some criticism when compiling a list of the 7 greatest muscle cars of all time. However, we stuck its neck out to do just that. Some enthusiasts trace the history of muscle cars to the 1949 Oldsmobile Rocket 88. But the heyday of this genre ran from 1965 to 1970 before collapsing under the weight of higher gas prices, more stringent exhaust emissions regulations and soaring insurance costs. What is a muscle car? There isn't a settled definition, but most experts agree it's a smaller, 2-door car powered by a high-displacement engine typically found in a larger, full-size sedan. Some argue that pony cars, such as the Ford Mustang and Chevrolet Camaro, aren't muscle cars at all, but for this list, we chose not to make that distinction. Manufacturers engineered muscle cars for straight-line speed, inspiring more than an occasional Saturday night drag race between traffic lights. Neither built...

100 cụm động từ tiếng Anh phổ biến nhất kèm ví dụ minh họa

Trong quá trình học tiếng Anh, cụm động từ (phrasal verbs) là một trong những yếu tố ngữ pháp khiến nhiều người học cảm thấy khó khăn. Tuy nhiên, việc sử dụng thành thạo các cụm động từ không chỉ giúp bạn giao tiếp tự nhiên hơn mà còn thể hiện sự hiểu biết sâu sắc về ngôn ngữ này. Bài viết này sẽ giới thiệu 100 cụm động từ thông dụng trong tiếng Anh, giúp bạn nắm bắt được cách sử dụng chúng trong các tình huống giao tiếp hàng ngày. Hãy cùng khám phá và mở rộng vốn từ vựng của mình qua những cụm động từ này nhé! Add up - Cộng lại, tính tổng Ví dụ: The numbers don’t add up; there must be a mistake somewhere. Ask out - Mời ai đó đi chơi Ví dụ: He finally asked her out to dinner after months of hesitation. Back up - Hỗ trợ, sao lưu Ví dụ: Can you back me up during the meeting if I forget something? Blow up - Nổ tung, phóng đại Ví dụ: The balloon blew up when he filled it with too much air. Break down - Hỏng hóc, suy sụp Ví dụ: Our car broke down on the way to the airport...

1967 Pontiac GTO

The Pontiac GTO is an American muscle car that was built by Pontiac in generations from 1964 to 1974 model years, and by GM's subsidiary Holden in Australia from 2004 to 2006. 1967 Pontiac GTO 1969 Pontiac GTO the "Judge" The first three generations of the Pontiac GTO was a muscle car of the 1960s and 1970s era.The Pontiac GTO was known as the judge of all muscle cars. the Pontiac GTO is considered by some to have started the trend with all four domestic automakers offering a variety of competing models. 1970 Pontiac GTO "Judge" For the 1964 and 1965 model years, the GTO was an optional package on the intermediate-sized Pontiac Tempest. The GTO became its own model from 1966 to 1971. It became an option package again for the 1972 and 1973 intermediate Le Mans. For 1974, the GTO option package was offered on the compact-sized Ventura. 1971 Pontiac GTO The GTO was selected Motor Trend Car of the Year in 1968.It was the only muscle car in the world which containe...

7 ưu điểm khi học tiếng Anh bằng AI so với cách học truyền thống

Trong thời đại công nghệ 4.0 , trí tuệ nhân tạo (AI) đã và đang cách mạng hóa nhiều lĩnh vực, bao gồm cả giáo dục. Đặc biệt, việc học tiếng Anh bằng AI mang lại nhiều ưu điểm vượt trội so với phương pháp học truyền thống , từ tính cá nhân hóa, sự linh hoạt, đến hiệu quả học tập và chi phí. Bài viết này sẽ phân tích chi tiết 7 ưu điểm nổi bật của việc sử dụng AI trong học tiếng Anh, đồng thời so sánh với các hạn chế của phương pháp truyền thống để làm rõ sự khác biệt. 1. Cá nhân hóa lộ trình học tập Một trong những ưu điểm lớn nhất của việc học tiếng Anh bằng AI là khả năng cá nhân hóa. Các nền tảng AI sử dụng thuật toán phân tích dữ liệu để đánh giá trình độ, thói quen học tập, và điểm yếu của từng người học. Dựa trên thông tin này, AI thiết kế lộ trình học tập phù hợp, tập trung vào những kỹ năng mà người học cần cải thiện nhất. Ví dụ, nếu bạn yếu về phát âm , AI sẽ ưu tiên các bài tập luyện phát âm hoặc hội thoại. Trong khi đó, phương pháp học truyền thống thường áp dụn...

WikiHowBlog

Tìm kiếm Blog này