Apple suddenly offered stock bonuses worth $50,000-180,000 to employees, supposedly to limit the risk of them switching to a competitor.
 |
| Inside the design room at Apple's headquarters in California. Photo: Wallpaper. |
According to Bloomberg, Apple notified a number of engineers in the chip design, hardware, software and operations sectors about stock bonuses last week to encourage them to stay with the company. Many people were surprised, while the managers explained it as a reward for high-achieving employees.
An Apple representative declined to comment on the information.
The iPhone maker is vying for talent with many companies in Silicon Valley and around the world, with Meta being seen by the tech world as the biggest threat. Facebook's parent company has hired more than 100 engineers from Apple in the past few months, but Apple has also attracted key Meta employees.
The two companies are likely to become direct rivals in the fields of virtual reality (VR), augmented reality (AR) and smart watches, with a series of products expected to launch in the next two years. .
In the past 10 years, Apple's biggest competitor has been Google as the two compete in many areas such as smartphones, mobile operating systems, web services and home devices. However, the next 10 years, analysts say that Apple's big rival will be another familiar name in Silicon Valley: Meta.
"The real battle between Apple and Meta is AR, VR, smartwatches, smarthomes, digital services, as well as uniquely defined devices and platforms in the metaverse," Bloomberg technology journalist Mark Gurman commented. essay.
The $50,000-180,000 bonus is not part of Apple's regular income package, which already includes salary, stock, and bonuses. This stock split is considered to be quite unusual and is transferred to 10-20% of engineers.
Meta is stepping up efforts to attract talent from Apple's AR, AI, software, and hardware engineering divisions. This company has touted with large salaries in the context of refocusing investment in hardware and the metaverse.
Brain drain also occurs in many other parts of Apple, including the team that develops self-driving cars. Asking employees to return to work at the office and the tough attitude of the leadership also caused many people to leave the iPhone maker.
Via Bloomberg
